2. Privacy Policy

Last updated: 19 September 2026

BELLINI & ROSSI LONDON respects your privacy. Our shop and website, bellinirossi.com, run on Shopify, which provides our shopping services. We handle personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.

This policy explains how we collect, use and share personal information when you browse, buy from us or contact us. Information may come from you, your use of the website or providers helping us process payments and deliver orders.

Personal information we collect
Depending on how you use our services, we may collect:

Contact details: your name, billing and delivery addresses, postcode, telephone number and email address
Payment information: payment details processed by our payment providers, transaction records and payment confirmations
Account information: your username, password, preferences and settings
Shopping information: items viewed, added to your basket or purchased, returns and previous transactions
Correspondence: information you include in messages to us
Device information: your browser, network connection, IP address and device identifiers
Usage information: how and when you use our services

How we use your personal information

Orders and accounts: to process payments, fulfil orders, manage returns and exchanges and provide your account, as needed to perform our contract with you; to personalise and improve our services where supported by a lawful basis
Marketing: to send promotional emails when you subscribe, based on your consent; you can unsubscribe at any time
Security and fraud prevention: to protect accounts and detect fraud, based on our legitimate interest in keeping our shop and customers safe
Customer service: to answer your enquiries and help with orders, as needed to perform our contract or for our legitimate interest in responding to you
Legal obligations: to keep required records and comply with applicable laws and lawful requests from authorities

Who we share information with
Where necessary and supported by a lawful basis, we may share information with:

Shopify and service providers helping with payments, delivery and customer support, including Royal Mail for UK delivery
Business and marketing partners, where legally permitted and with consent where required; their privacy notices explain their own use of information
Third parties where you request or authorise sharing, for example to arrange delivery
Public authorities where disclosure is required by law

Shopify
Shopify hosts our shop and processes personal information to provide and improve its services. You can read Shopify's Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users for details of its own processing.

Children's information
Our services are not intended for children, and we do not knowingly collect their personal information. If you are a parent or guardian and believe a child has provided information to us, contact us to request its deletion.

Security and retention
We take reasonable steps to protect personal information, but no internet transmission is completely secure. We retain information only as long as needed to provide our services, meet legal obligations and resolve disputes. The period depends on the type of information and why we hold it.

Your rights
Under UK data protection law, you have the following rights, subject to the conditions and exceptions that apply to each:

Access: ask for a copy of your personal information
Correction: ask us to correct inaccurate or incomplete information
Erasure: ask us to delete your information in the circumstances allowed by law
Portability: receive certain information in a reusable format and ask for it to be transferred to another provider
Objection and restriction: object to certain uses or ask us to limit processing; you can object to direct marketing at any time
Withdrawal of consent: withdraw consent at any time, without affecting the lawfulness of processing before withdrawal

To exercise your rights, email info@bellinirossi.com. We will not treat you unfairly for doing so. We may need to verify your identity before responding.

Complaints
If you have concerns about how we use your information, contact us. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at https://ico.org.uk/make-a-complaint/.

International transfers
Shopify and other providers may process information outside the United Kingdom. Where UK transfer rules apply, transfers must use a recognised legal route, such as UK adequacy regulations or appropriate safeguards, including the UK International Data Transfer Agreement or UK Addendum where appropriate. Contact us for information about safeguards relevant to your data.

Changes to this policy
We may update this policy. We will publish changes here and revise the last updated date.

Contact us
For privacy questions, email info@bellinirossi.com. The controller responsible for your personal information is BELLINI & ROSSI LONDON.